The course for real estate agents
The appraiser decides what your listing is worth. Learn to win that conversation.
Value Driven Agent is Jarrod Lamb’s complete playbook on value, pricing and appraisals: 23 short lessons from someone who has worked as an appraiser, a broker and an investor.
- 30-day money-back guarantee
- Every lesson opens on day one
A note from Jarrod
Most agents lose deals they never needed to lose.
You priced the listing with care. The buyer loved the house. Then the appraisal came in low, and suddenly you’re renegotiating, scrambling for comps, or watching the deal fall apart.
I’ve sat on every side of that table. Over two decades, including the crash of 2008, I built a business in appraisal, brokerage and investing. What I saw again and again: agents are never taught how value is actually set, or how appraisers think.
This course fixes that. It’s the same playbook I use every day: how to price from day one, set expectations sellers accept, work with the appraiser, and challenge a low value the right way when you have to.
Appraiser, broker and investor, 20+ years in real estate
Without the playbook
- Listings priced on hope, then cut after weeks on market
- A low appraisal feels like a verdict you can’t appeal
- Sellers with expectations you can’t talk down
- Commissions lost to financing and data problems
With Value Driven Agent
- Price with the same logic the appraiser will use
- Read the report, find the weak comps, build the rebuttal
- Set seller expectations at the listing appointment
- Partner with lenders so deals reach the closing table
The curriculum
23 lessons, in the order you’ll use them
Each lesson comes with a companion guide and focus questions.
1Understand value
Lessons 1–4
- What is value
- Price vs. value
- Appraisal defined
- The appraiser, introduced
2Win the listing
Lessons 5–8
- Your legal risk
- The listing appointment
- Seller expectations
- Over-improvement
3Buyers, lenders and condition
Lessons 9–14
- Buyer motivation
- Your lender partner
- Property condition (two parts)
- Killing values
- Diluting accuracy
4Work the appraisal
Lessons 15–23
- Winning with the appraiser
- The appraiser packet
- Deciphering the report (two parts)
- The comp grid
- Winning a fight
- Market reaction and a changing market
- The final rebuttal
I strongly recommend you don’t advise anyone or list another property without learning the skills Jarrod teaches. They’re a complete game-changer!
When faced with a subpar appraisal report, Jarrod provided guidance and support throughout the entire process, ultimately helping me close the transaction for my clients.
There’s no one else I’d go to for valuation support or appraisal questions.
Jarrod’s extensive expertise in appraisals has proven to be an invaluable asset for my business and clients.
Enroll today
Everything you get
- 23 training videos, short and practical
- Companion guides for every lesson
- Worksheets that make the key points stick
- Every future update as it’s released
- Bonus: The Great Eight, eight organic lead sources
- Bonus: Referral-Worthy Listings
- Bonus: Buyers Success Blueprint
- Bonus: Profit-Driven Clients, winning with investors
Best value
Lifetime Access
$497 one time
One payment. Every lesson, bonus and future update, for good.
Get lifetime accessMonthly Access
$47 / month
Full access while your membership is active. Cancel anytime.
Start monthly30-day money-back guarantee
If the course isn’t what you expected, tell us within 30 days and we’ll refund you in full. No awkward questions.
Questions
Who is this course for?
Agents and brokers, new or experienced, who want to price with confidence, handle appraisals without losing deals, and earn more trust from sellers, buyers and lenders.
What’s the difference between lifetime and monthly?
Both open every lesson and bonus right away. Lifetime is one payment of $497 and it’s yours for good, including future updates. Monthly is $47 a month and you have access while your membership is active.
Can I switch from monthly to lifetime later?
Yes. From your account, choose “Switch to lifetime”. Your monthly membership is canceled right away, so you won’t be billed again.
How do I cancel a monthly membership?
Go to My Account and click Manage billing. You keep access until the end of the month you’ve paid for.
What if the course isn’t for me?
Let us know within 30 days and we’ll refund you in full.
Your next appraisal is coming. Be ready for it.
Start today. Every lesson and bonus opens right away.
P.S. One saved deal pays for this course many times over. And if it isn’t for you, the 30-day guarantee means you risk nothing.